AS PREMIUM BICYCLE SALES GAIN, SCOTT LAUNCHES NEW MODELS IN INDIA

SCOTT Spark RC 900 (Photo: courtesy SCOTT India)

SCOTT Sports India has launched the SCOTT Spark series of mountain bikes in India.

According to an official press release made available on September 16, 2020, the launch includes the SCOTT Spark RC 900 Team, one of the most decorated full-suspension bikes, ridden by the likes of Nino Schurter, a winner at the Olympics, and Kate Courtney, a World Cup champion. “ The bike is a super light, super-aggressive steed that pedals with incredible efficiency and is priced at INR 369,900,’’ the statement said.

The launch follows an increase in demand for performance-oriented premium bikes in the price range of two to ten lakh rupees. When contacted, an official spokesperson informed that while the Spark RC 900 Team is currently available in India, the rest of the models in the range are available on request.

“ We’ve seen unprecedented demand in premium bicycles over the last few months. While fitness is the key driver, a lot of demand is specific to performance and high-quality components, and these bikes cost anywhere between 2 lakhs to 10 lakhs. At SCOTT, we always believe in bringing the best in innovation, technology, and design to someone equally passionate. And that’s why we are planning to introduce a higher number of performance-oriented bikes in India over the next few months,” Jaymin Shah, Country Manager, SCOTT Sports India, was quoted as saying in the press release.

“ We’ve seen an increase in demand for performance-oriented cycles, not only in the mountain bike category but also for road and gravel bike category. For instance, we received multiple orders for the SCOTT Addict RC series that are priced between 5 lakhs to 6 lakhs,” he added.

In the wake of COVID-19 pandemic there has been an increase in bicycle sales globally. Cycling is environment friendly personal transport; it is also an exercise contributing to good health.  Many cities overseas have actively encouraged citizens to cycle and walk instead of taking out motor vehicles.

(The author, Shyam G Menon, is a freelance journalist based in Mumbai.)

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